ABOUT

Hi, I’m Josh.

I run Pinpoint Growth, a local SEO agency in South London. When you work with us, you work with me, so it’s probably worth knowing who that is.

Get in touch See what I do

Every campaign run by me, personally.

Josh, founderSouth London

MEETING YOU WHERE YOU ARE

You don’t need to know what you need.

Most people who get in touch don’t arrive with a plan.

01

They know the phone’s quieter than it was.

02

They know a competitor keeps appearing above them on the map.

03

They’ve got a website someone built years ago that they’ve been meaning to sort out.

04

Or they’ve paid an agency before, seen a report full of numbers, and never worked out whether it did anything.

Any of that is enough to start a conversation.

THE SHORT VERSION

Local businesses get badly served by marketing.

At one end

There are large agencies, where a small local business is a small account. You get sold by someone experienced, then handed to someone who isn’t, and the person doing your work has never spoken to you.

At the other end

There’s cheap: a template site, a profile claimed once and abandoned, a monthly fee for something nobody’s really looking at.

In the middle there’s not much.

Pinpoint Growth exists to be the middle. Proper work, done by someone experienced, at a price a flooring company or a removals firm can actually justify. And an honest answer when the right advice is to spend nothing.

HOW I GOT HERE

From review stands to rankings.

Two businesses. One of them wound down on purpose.

My first proper business was TapSmart, selling NFC review stands to London small businesses, the little tap-to-review devices you see on counters. It worked, and it taught me something more valuable than the revenue did.

I spent a couple of years inside hundreds of local businesses’ Google profiles. Same story almost everywhere: profiles set up once and forgotten, wrong categories, no reviews coming in, owners who had no idea they were invisible three streets from their own door. Businesses that were genuinely good at what they did, losing work to competitors who weren’t, purely because of what Google understood about them.

That was the more interesting problem. So I wound TapSmart down and started Pinpoint Growth.

The temptation early on is to say yes to everything: social media, email, whatever’s asked for. I did some of that and it made me worse at all of it. Now the entire business is local search for service businesses.

Narrower, and considerably better.

THE ROUTE HERE

How we got here.

2023 TapSmart

Selling NFC review stands to London small businesses. Hundreds of Google profiles later, the pattern was obvious, and more interesting than the product.

2025 Pinpoint Growth starts

Wound TapSmart down and started again. Social media and general marketing work went with it: local SEO, Google Business Profiles and the websites that support them, nothing else.

Now Every campaign still run by me

Grid-based rank tracking, monthly reporting that fits on one page, and websites structured for location pages from day one. Removals firms, flooring companies, clinics and multi-site salons across London.

THE CLIENTS

Trades, removals, clinics, salons.

Trades & home services, flooring, carpets, repairs, garden buildings

Removals & man-and-van, won or lost on the map, daily

Clinics & practices, podiatry, dental, aesthetics

Multi-location businesses, every branch with its own presence

No e-commerce, no national campaigns, no start-up brand work. If your customers find you by searching for a service near them, that’s the whole of what I do.

Businesses I work with

Priceless CarpetsRiightMovesSignature Step PodiatryTeam MasterOffice4Garden

HOW IT WORKS

One person, on purpose.

01

You always speak to the person doing the work

Nothing is briefed to a designer, then a developer, then an account manager. I’ll remember what we discussed last month because I was there.

02

Small doesn’t mean basic

Grid-based rank tracking, Search Console, proper schema, real technical work. The tools behind a campaign are the same ones a much bigger agency would use. There’s just less overhead attached.

03

The honest limitation

I can’t run twenty campaigns at once, and I’m not staffed for round-the-clock support. If your timeline is immovable or your project needs a team, I’ll say so early rather than take it and let you down.

BEFORE YOU GET IN TOUCH

Honestly, we’re not right for everyone.

Probably not a fit

Good fit

Probably not a fitYou sell online and ship nationwide

Good fitYour customers find you by searching for a service near them

Probably not a fitYou want the cheapest option available

Good fitYou want it done properly and understand that costs something

Probably not a fitYou need page one in a month

Good fitYou can give it three to six months to build

Probably not a fitYou want SEO, social, email and PR from one supplier

Good fitYou want one thing done well and are happy to source the rest elsewhere

Probably not a fitYou’d rather not be involved at all

Good fitYou’ll send photos and answer the odd question

Probably not a fitYour budget is under £250 a month

Good fitYou’re spending enough that real work fits in the budget

If you’re on the left-hand side, I’d rather tell you now than three months in. And if I know someone better suited, I’ll point you at them.

HOW I WORK

Four things I hold to.

01

Tell people the truth, including when it costs work

If your website is fine, I’ll say so. If SEO isn’t the right spend this quarter, I’ll say that. I’ve talked people out of projects and it’s never once been the wrong call.

02

Show the working

You get a live map of where you rank across your service area. If an area hasn’t moved, you’ll see it, and you’ll get a straight explanation rather than a paragraph about impressions.

03

Earn the next month

Rolling contracts, always. If the work isn’t producing, you shouldn’t need permission to leave. That pressure is good for both of us.

04

No jargon as a shield

Plenty of this industry uses complexity to look clever and hard to check. If I can’t explain what I did and why in plain English, I probably shouldn’t have done it.

WHERE

South London, mostly.

BromleyGreenwichLewishamCroydonBeckenham

I’m based in South London and most clients are within a few miles: Bromley, Greenwich, Lewisham, Croydon, Beckenham. Being local helps more than people expect. Knowing that a Bromley flooring company is competing against firms in Beckenham, Orpington and Sidcup, not just the shop down the road, changes how you plan a campaign.

That said, most of the work happens on a screen. I work with local businesses elsewhere in the UK too, and local search behaves the same in Lewisham as it does in Leeds. What changes is who you’re up against, which is what the first phase of any campaign is for.

Now you know a bit about me.

Tell me what’s going on with your business, the phone’s gone quiet, a competitor’s above you, the website needs sorting, or you’re not sure which. You don’t need a brief.

I’ll ask a few sensible questions and give you an honest view of what I’d do next.

Get in touch See what I do