Four campaigns, with their actual numbers.
Including the two that are still early. Every figure below comes from the client’s own Google Business Profile and Search Console, starting points shown, not just the percentage that sounds best.
Four figures, and where they come from.
Profile views
How many people saw the business on Google Maps and in search.
Calls
Calls placed directly from the profile.
Direction requests
People who tapped for directions. Real footfall for a showroom or clinic, less meaningful for a removals firm working out of a van.
Map pack rank
Average position across a grid of search points covering the service area. Lower is better. The one almost nobody else shows.
If an agency shows you a percentage without the number underneath it, ask what the starting figure was. A 400% increase from three enquiries is twelve enquiries.
DC Appliance Repairs
Appliance repairs · South London
Two profiles, quietly cancelling each other out.
The business had two Google Business Profiles. One set up as a service-area business, one not. Neither optimised, neither with a real review base, and neither ranking: the listings were splitting the signals between them.
At the time we started, the profile was producing two or three calls a month.
Resolved the duplicate listing problem. Set categories and service area properly. Listed every service individually, added photos, rewrote the description, made the details consistent.
No website work. No ongoing retainer. Nothing else changed at the same time.
And it’s held. The optimisation was a one-off with no ongoing management. By 13 August the profile had already produced 30 calls that month, on pace to be its busiest yet.
RiightMoves
Removals · Bromley & South East London
Visible at home, invisible three miles away.
A South East London removals firm with two Google Business Profiles and a brand name Google kept confusing with a national property portal. On “removals company near me” their average position across the tracked grid was 9.9, which means invisible across most of the area they actually cover.
How we run local SEO campaigns · the site work
Rebuilt and optimised both profiles. Added location pages for the areas they serve. Updated citations across both listings, rewrote the copy on the home page and all eight service pages, and added schema markup across the site, which was missing entirely.
Each square is a search run from that point on the map.
New term, first month tracked. “urgent removals” came in at an average grid position of 3.3, inside the pack from a standing start.
Signature Step Podiatry
Podiatry clinic · Greenwich
A new clinic, launched into a competitive area.
No site, no profile history, no reviews, opening against established practices with years of both behind them.
How we build sites for local search
Built the site, with keyword research done first so the pages were structured around it rather than retrofitted. Wrote the copy, set title tags and meta descriptions, added SEO-led sections to the page layouts, and audited the citation landscape before the profile went live.
All five inside the map pack in month one.
Priceless Carpets
Flooring · Bromley & Beckenham
Fifty years of reputation. Almost no visibility.
A family flooring business trading since the 1970s, with 55 reviews at 4.5 and around 30 calls a month coming in off the back of that reputation alone.
Online, nowhere. On “carpet fitting” the average grid position was 13.8. On “flooring store”, 18.8. Both well outside the map pack. The new site’s average position in search was 36.7.
Built a nine-page site covering carpet, laminate, vinyl, LVT and commercial supply and fit. Optimised profile categories and details, updated title tags, meta descriptions and headings across the site, completed a full citation audit, and connected Search Console.
All four started the same way: a grid of your area, and a list of what’s costing you calls.
The same things came up every time.
The profile was doing less than the owner thought
DC Appliance is the extreme version, two listings quietly cancelling each other out, but it’s a difference of degree, not kind. Almost every profile audited had something fundamental wrong with it.
They ranked at their own postcode and nowhere else
Owners rarely know this, because they only ever search from their own office or showroom. The grid is usually the moment it clicks.
The profile moved before the website did
In every campaign, Google Business Profile work produced the earliest visible change. Site and content matter more over six months. They’re just not what shifts anything in month one.
Reputation and visibility are different problems
Priceless Carpets has 55 reviews and half a century of goodwill, and still couldn’t be found. Being good at the job and being findable are unrelated, which is the whole reason this work exists.
Percentages without a starting point are marketing, not evidence.
Most agency case studies lead with a big number and quietly leave out where it started. “412% increase in organic traffic” could mean anything. From forty visits a month it means about two hundred, real, but not what the headline implies.
So every figure here shows both. Campaigns that haven’t produced results yet are on the page anyway, labelled as such. Where something can’t be evidenced, it says so.
Partly because it’s the honest way to do it. Partly for a more selfish reason: businesses that arrive expecting a headline number and get the real one tend not to stay long.
Questions about these results.
Anything here you’d want to press on, ask directly. You’ll get the same answer on a call as you get on this page.
Why are two of these unfinished?
Because they’re the two most recent, and leaving them off until the numbers looked good would make this page less useful, not more. You can see what a campaign looks like at the start, which is where yours would be.
Is the DC Appliance result realistic for my business?
Probably not to that degree, and I’d rather say so. That business had two profiles competing against each other, which is one of the few problems where fixing it produces a step change rather than a gradual climb. If your profile is set up reasonably well, expect meaningful improvement rather than that. The audit tells us which situation you’re in before you spend anything.
Are these results typical?
They’re representative of what happens when a local business with a genuine reputation gets the fundamentals fixed and gives it a few months. They’re not guaranteed. A removals firm competing against twenty established outfits moves slower than a clinic in a quieter area.
How long did each take?
Profile improvements showed within weeks in every case. Broader coverage across a service area built over three to six months. RiightMoves went from 9.9 to 3.9 across four months, which is roughly the pace to expect for a competitive local trade.
Can I speak to any of these clients?
Ask on a call. Some are happy to, some would rather not. I won’t hand out contact details without checking first, which is the same courtesy you’d get.
Why aren’t there more?
Because there aren’t more yet worth showing properly. Four campaigns with real numbers is more use to you than twenty logos and a percentage. This page will grow.
What if my business is smaller than these?
Two of these started from nothing. Signature Step was a brand-new clinic with no reviews and no site. Starting from zero is a normal place to start.
Want to see where you’d start?
Send me your website and I’ll run a grid analysis of your area, where you’re visible, where you’re not, and the first thing I’d fix.
I’ll run the grid analysis for and send back where you’re visible, where you’re not, and the first thing I’d fix.